For the advert to be a success the company must come up with a range of new advertising ideas. The advert must be new and original so that it does not bore the viewers or make them want to change the TV channel. It must hold their interest and make the viewer associate the originality of the advert with the product. For example, if a product is advertised in an old-fashioned and boring way then the viewers will see the product in the same light, boring and old-fashioned. However, if a product is advertised in a new and inspirational way then the viewers will like the product as something good and are more likely to buy it.
The advert must get into people, and the producers have to think about the target audience, because different age groups are intrested in different things.
Gabi
ReplyDeleteGood that we finally have your blog online but not so good that you haven't used it at all between November and March - this means that you will have missed out on most of the work which will help you to succeed in your GCSE.
Please go to the course blog and download the exercises which can help you catch-up with your work.